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Search Results for Author 'Wulf, Jochen':

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How to Stop a Social Media Firestorm

Idea posted: February 2020

Institutions: KEDGE Business School    University of St. Gallen    Babson College    University of Melbourne, Australia   

Authors:

Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability…

  READ MORE   PIN TO MY IDEAS Idea #764

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